Jakarta, November 11, 2024 — NETA Auto recently announced the accelerated progress of its expansion in Indonesia, which is interpreted as a significant move to further increase its investment in the Indonesian market, marking a significant strategic move aimed at replicating the brand’s success in Thailand and revitalizing its overall growth in Southeast Asia.

According to sources within NETA Auto’s Indonesia headquarters, Hozon Group has launched several internal strategic reforms to build a more agile and efficient operational system, geared towards long-term growth and adaptability to market changes. This strategy mirrors the brand’s impressive growth in Thailand, where NETA saw a 129.1% year-over-year increase in EV sales as of September 2024, with the NETA X model leading the electric SUV segment. These results reflect the strong endorsement of NETA’s products and brand in the Southeast Asian market.

Deepening Market Presence and Enhancing Localized Services in Indonesia

Building on its success in Thailand, NETA Auto has rapidly expanded its local footprint in Indonesia to cover a broader range of key cities. In collaboration with several renowned Indonesian dealership groups, NETA Auto plans to establish over 20 sales and service outlets throughout the country by the end of 2024. Starting in November, these new locations are expected to progressively open, providing consumers with comprehensive and accessible purchasing and after-sales support—further underscoring NETA Auto’s commitment to the Indonesian market.

Innovation-Driven, Localized Development Tailored for Indonesian Users

In terms of product strategy, NETA Auto demonstrates a robust commitment to innovation. Alongside existing models like NETA V-II and NETA X, the company plans to launch a new model in 2025, aimed at meeting Indonesia’s growing demand for electric vehicles. This strategy aligns with NETA Auto’s localization commitment to a “By Indonesia, For Indonesia” approach. The NETA Indonesia team has indicated that the upcoming model is being designed with local drivers’ needs in mind, offering an enhanced, high-quality EV experience tailored to the local driving environment.

Strengthening After-Sales Services to Boost Customer Confidence

To further enhance customer experience, NETA Auto offers extensive after-sales support for NETA V-II and NETA X owners, including free home charging station installations, 24-hour roadside assistance, and a dedicated hotline service (0800-1-565656). These comprehensive services not only reflect NETA Auto’s dedication to customer care but also reinforce the brand’s commitment to Indonesia, contributing to increased customer trust in the local market.

The information released underscores NETA Auto’s unwavering confidence and long-term commitment to Southeast Asia. With continued investment in network expansion, product innovation, and user experience optimization, NETA Auto’s prospects in the Indonesian market are highly promising. 

In the near future, NETA will be participating in the GAIKINDO Jakarta Auto Week 2024 to engage with loyal customers and the wider Indonesian community, reaffirming NETA's commitment to fostering the growth of the electric vehicle ecosystem in Indonesia, aligned with the government's efforts to reduce carbon emissions and promote environmental sustainability.